B2B Sales Masterclass: People-Focused Selling Online Course

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Close up iPhone showing Udemy application and laptop with notebookIn today’s competitive business environment, B2B sales has become a crucial aspect for organizations of all sizes. As a result, many professionals are seeking online courses to enhance their knowledge and skills in this field. The availability of various online courses can make it challenging to choose the best one. This article examines some of the top online courses for B2B sales, providing an overview of the key features, benefits, and suitability for different audiences.

Here’s a look at the Best B2B Sales Courses and Certifications Online and what they have to offer for you!

B2B Sales Masterclass: People-Focused Selling Online Course

1. B2B Lead Generation + B2B Sales With LinkedIn, Cold Email by Alex Genadinik (Udemy) (Our Best Pick)

The B2B Lead Generation + B2B Sales With LinkedIn, Cold Email Course is designed to help individuals master high-ticket B2B sales, lead generation, and lead nurturing. The course covers LinkedIn and cold email lead generation for B2B sales, lead nurturing emails, and B2B marketing for B2B sales.

The course introduces a tool that gives email addresses and contact information of potential clients within seconds. This tool can be used to reach out to potential clients via cold email marketing and get them interested in the business. However, the tool is paid, and some tools may require an email address to sign up.

In addition to cold email, the course goes beyond by teaching how to do lead generation with SEO, freelancing sites, content, and much more. The course is designed for service businesses, local services, agencies, and freelancers whose clients are small or mid-size companies.

Lead generation and lead nurturing are both covered in the course. Lead generation involves finding potential new clients and getting them to the top of the sales funnel, while lead nurturing turns cold leads into sales.

The course includes lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable. Students will also receive a list of 50 business-success skills upon completion of the course.

The instructor is responsive and supportive. Students can expect a 99% response rate to their questions within 24 hours. The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee.

The course is divided into different sections that cover topics such as the D7 tool for lead generation and B2B sales, approaching potential clients, LinkedIn outreach, writing business proposals, setting up a business and product page on LinkedIn, creating a professional LinkedIn profile, cold email and email nurturing, scheduling calls with leads, cold phone calling scripts, and more.

2. Business Development & B2B Sales for Startups- Sales Valley by Patrick Dang (Udemy)

Sales Valley is a course designed to help startups, particularly those facing challenges in generating business relationships and sales. The course is instructed by Patrick Dang and covers topics such as lead generation, pitching and closing deals. The course uses a proven methodology specifically for startups, using cold emailing to generate a consistent flow of leads, develop communication and sales skills, and close more deals.

The Sales Valley Methodology is the complete playbook used by top Silicon Valley startups to develop business relationships and grow their businesses. The course covers a range of topics including building a sales process for maximum efficiency, sending cold emails to get meetings with anyone, copywriting techniques, running successful business meetings, and handling objections. The course also includes sections on remote sales training and scaling a business.

The course is suitable for those already familiar with business development and sales, as well as those just starting out. The Sales Valley Methodology has been tested by Patrick Dang with small, medium, and Fortune 500 companies in various industries.

The course is designed to provide all the tools needed to succeed in generating business relationships and sales. It comes with a 30-day money-back guarantee, and if the program is completed with no increase in leads, a full refund will be given. The course is divided into several sections, including Introduction & Setting Yourself Up for Success, Business Development & Sales Strategy and Setting Your Goals, Outbound Lead Generation with Cold Emails, Sales Skills: From Your First Meeting to Closing the Deal, Remote Sales Training, and Learn More With Patrick Dang.

3. B2B Sales Masterclass: People-Focused Selling by Kevin Dorsey (Udemy)

The B2B Sales Masterclass: People-Focused Selling is a remote course instructed by Kevin Dorsey. The course aims to teach individuals how to close deals using world-class discovery, demos, follow-up, and objection handling without any shady or pushy tactics. The focus is on producing a good outcome for the prospect and helping them solve their problems and achieve their goals by doing PEOPLE-focused selling.

The course is designed for B2B and B2C sales individuals and emphasizes the importance of PEOPLE in sales. The course covers various aspects of sales, including the mindset, methods of influence, understanding the prospect and their problems, executing discovery, perfecting demos/pitches, getting buy-in, conducting world-class follow-up, and handling common objections and deflections.

The course is entirely remote, and specific tips for selling remotely have been included. The course encourages individuals to put the techniques into practice to see results. The course is designed to help individuals improve their sales skills without resorting to shady tactics.

The course instructor, Kevin Dorsey, has extensive experience in sales, building and leading sales teams, and generating hundreds of millions of dollars in revenue. The course includes 10 sections, including an introduction, mindset, influence, know your buyer, discovery, the pitch, closing, navigating the end, objection handling, and conclusion.

4. B2B Sales – Close More Deals, Get More Leads, Work Less by Dan Englander (Udemy)

The B2B Sales – Close More Deals, Get More Leads, Work Less course is taught by Dan Englander and aims to improve lead generation through the use of apps, tools, and outsourcing, and increase the closing of deals with an effective script. The course has over 2,800 enrolled happy students and a 5-star rating based on dozens of reviews. The course has been updated and expanded.

The course aims to join the ranks of the modern sales elite by automating sales results and getting the process down to a science. It teaches valuable skills to close more deals, land more qualified leads, and make more sales. The course acknowledges that B2B sales is being massively disrupted by technology and aims to get ahead of the curve.

The course addresses common concerns such as how to close B2B lead opportunities, how to increase value in a short amount of time with no experience, how to outsource B2B lead generation, and what the best tools and services are for generating high-quality B2B leads and sales. It provides a step-by-step process that takes 30 days or less and exclusive access to apps, resources, and spreadsheet tools.

The course is taught by Dan Englander, who won business with 16 Fortune 500s while at IdeaRocket, a startup that creates explainer videos for businesses. After struggling with no experience, he studied intensively, applied new technologies and tools, and practiced through hundreds of calls and outreach opportunities. Within a year, he tripled the sales of their 2-person company, bringing an increase of $282,188. After hiring a junior colleague, they achieved $1.4M in revenue by the time he departed in late 2014.

The course is a no-risk investment with a 30-day, no-questions-asked, money-back guarantee.

5. B2B Sales, LinkedIn Lead Generation & Cold Email Sales by Alex Genadinik (Udemy)

The B2B Sales, LinkedIn Lead Generation & Cold Email Sales Course is designed to teach learners how to make high ticket sales to businesses, organizations, universities, and non-profits. The course covers various aspects of high ticket sales, from building out a sales team to structuring a pitch and carrying on the sales conversation to close the sale. The course has two instructors, Jeremiah Boehner, and Alex Genadinik, who share their sales experience and expertise in the course.

The course covers the differences between inside sales and outside sales, with inside sales being primarily done through cold emailing, cold calling, and various online lead generation strategies, while outside sales involves sales staff visiting client offices. Learners also learn the differences between inbound and outbound sales, with the former involving clients finding the business through marketing efforts and the latter requiring the sales team to reach out to potential clients.

The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee, promising to help learners succeed like thousands of other students. The course covers a range of topics, including B2B Sales and lead generation fundamentals, finding leads using software, customer development, LinkedIn messaging, cold email and cold calling, handling sales objections, and emotional intelligence and empathy in sales.

Other topics include writing business proposals, creating an email autoresponder campaign, hiring a sales team, building rapport, closing the sale, using a lead-generation vetting form, using meeting-scheduling software, negotiation, Facebook ads and retargeting, creating a professional LinkedIn profile, creating company and product pages on LinkedIn, influencer marketing, publicity and public relations, and press release writing.

The course concludes with actionable strategies learners can start implementing immediately. With a focus on B2B sales, lead generation, and cold email sales, this course provides a comprehensive overview of how to make high ticket sales to businesses, organizations, universities, and non-profits.

6. LinkedIn Sales Navigator: LinkedIn’s tool for B2B Sales by Gustavo Escobar Henríquez, Digital Life Academy (Udemy)

The LinkedIn Sales Navigator course, offered by Digital Life Academy and instructed by Gustavo Escobar Henríquez, is designed to teach remote best practices for utilizing LinkedIn’s premium service for B2B sales and business development. The course covers the ins and outs of Sales Navigator and provides step-by-step guidance on how to use its features and algorithms to generate leads effectively. The course is intended for salespersons and entrepreneurs of all ages and experience levels who wish to improve their online presence, target the right buyers, reduce lead generation efforts, and close more deals.

LinkedIn Sales Navigator is a versatile tool for finding companies of any industry, size, and location worldwide. However, it can be challenging to use effectively without proper training. The course emphasizes the importance of taking advantage of all the tool’s features and algorithms to yield the best possible results. Instruction includes how to conduct advanced searches for leads and companies, recommendations based on sales preferences, and how to create and manage account lists for organizing leads. In less than two hours, the course teaches students how to use Sales Navigator effectively, reducing time and effort spent in trial and error.

The course emphasizes the importance of a complete understanding of Sales Navigator’s capabilities to maximize the tool’s potential. The course covers how to apply filters and tags to organize leads and categorize them into lists. By doing so, users can easily access relevant information and approach prospects they are interested in with a more personalized approach. The course also covers how to approach and create actual relationships and business partnerships that ensure successful business development.

Overall, the course is structured in four sections: introduction to the LinkedIn Sales Navigator course, remote best practices to set up the LinkedIn Sales Navigator account, how to use accounts on LinkedIn Sales Navigator and maximize it for B2B sales, and how to find leads with LinkedIn Sales Navigator and make the most of it.

7. B2B Sales Objections Simplified by Derek Shebby (Udemy)

The B2B Sales Objections Simplified course on Udemy is designed to help learners handle common sales objections both over the phone and in person. The course is taught by Derek Shebby, an actual Sales Director of Training for a Fortune 500 Company, and covers material currently being taught at the highest level in the Fortune 500 sales space. The course is part of the SALES in 21 DAYS Program and provides learners with various sales techniques around different scenarios where objections may arise.

The course offers a comprehensive understanding of where sales objections come from and different techniques to handle them when the customer is in front of you or over the phone. It also offers a technique to handle the price objection. The course’s objective is to provide learners with materials to create custom objection handling scripts that will work for their business. The assignments section of the course offers objection handling materials for learners to benefit from.

Various learners have praised the course and the instructor, Derek Shebby, for simplifying the overwhelming task of handling objections and making it achievable. The course content is divided into six sections, including Sales Objections Simplified Overview, Understanding Where Objections Come From, Dealing with Objections in Person, Dealing with Objections Over the Phone, Bonus Technique: Handling the Price Objection, and Sales Objections Summary.

In summary, the B2B Sales Objections Simplified course offers learners a chance to learn from a highly successful Fortune 500 sales coach who has trained hundreds of sales reps, sales managers and vice presidents in their sales careers. The course provides learners with practical skills in handling objections and techniques that are still being taught in the sales training classroom today.

8. Business to Business Selling Skills by Ken Fowler (Udemy)

The Business to Business Selling Skills course, led by Ken Fowler, aims to improve the success of face-to-face salespeople who sell a considered purchase. This course is designed for both beginning salespeople who want to improve their skills and experienced sales professionals looking to further advance and operate at a more profitable level. Customer-facing salespeople who sell a product or service that is considered a purchase will benefit most from this course. The course includes 15 video presentations, worksheets, and supporting documentation.

The completion time for this course is approximately three hours. Participants will complete five worksheets, which will be used to produce their personal B2B Selling Skills Sales Strategy upon completion of the course. This sales strategy is a valuable tool and can be used for future sales. Ken Fowler will review the sales strategy to ensure that the participant has maximized the benefits of the course. The course does not rely on gimmicks or secret formulas but rather on good fundamental logic that is the foundation of sales success worldwide.

The course includes the killer question, which will provide insight into why customers buy or do not buy. The course aims to improve the selling skills of all salespeople so that they can enjoy their career in sales, identify and satisfy customer needs, and make a profit. The passion of the course instructor is evident in their belief that nobody designs, manufactures, ships, or does any other job until someone sells something. Therefore, the success of everyone’s job depends on sales.

The course comprises four sections: Introduction and Sales Basics, Absolute Basics, Bringing Home the Bacon and The Cream. The course also promises to be enjoyable, making it a good reason to invest in the career development of salespeople.

9. The Complete Objection Handling Masterclass (B2B & B2C) by Stefan Devito (Udemy)

The Complete Objection Handling Masterclass (B2B & B2C) is a sales skills course that teaches over 50 objection handling techniques and follow-up strategies to turn a selling situation into a buying situation. The course is part of THE BUYING CODE: 10 sales skills courses in 1. The course equips learners with advanced state and attitude management skills, strong closing techniques, and tonality training crucial for becoming a master in sales and persuasion. The course also covers storytelling in business to overcome objections, how to grab and keep attention during the sales process, and what to do if the customer gets upset.

The course is taught by Stefan Devito, who has extensive experience in B2B software and analytical sales. The instructor found that some of what is taught by the most successful sales trainers in the world, like Jordan Belfort, the Wolf of Wall Street, and Grant Cardone, only applies partially in the digital world we live in. The course teaches methods that take into account the advances in consumer information, marketing, and the availability of options.

The course focuses on specific objections that learners may encounter, such as not interested, already work with someone/competitor, and we have no budget. By the end of the course, learners will be able to handle any objection they will ever get using over 50 objection handling techniques and a special technique called DEFLECTION taught by Jordan Belfort.

The course has been positively reviewed by learners who found the material empowering and worth the time. The course is suitable for salespeople and entrepreneurs who want to improve their objection handling skills and learn how to turn a selling situation into a buying situation.

10. Sales Methodologies: Best Practices for Enterprise Selling by Michael Griego (Udemy)

This course, titled Sales Methodologies: Best Practices for Enterprise Selling, is designed to help individuals apply sales process and methodology best practices to modern enterprise selling organizations. The purpose of the course is to clarify and differentiate popular sales methodologies such as Strategic Selling, SPIN, Sandler, Solution Selling, MEDDIC, and Challenger, and how they are applied within the ideal sales process of today’s enterprise sales organizations.

The course provides an overview of the evolution of enterprise sales methodologies, from old to new, and discusses which methodologies work best for different environments. Moreover, the course also explores the potential pitfalls of mixing and matching different sales methodologies or even developing one’s own customer sales methodology.

The course is divided into four sections, which include an Introduction to Sales Methodologies, the Evolution of Enterprise Sales Methodologies, Effective Sales Engagement Process Management, and a Conclusion. Students will learn about the legacies of various sales programs, but will also gain insight into how today’s best sales organizations are customizing sales methods and processes to suit their unique enterprise sales environments.

Overall, this course provides valuable information to individuals seeking to improve their sales process and methodology within modern enterprise selling organizations.